Sandie Viquez Pedlow is the new Executive Director of Latino Public broadcasting overseeing the development, production, and distribution of public media content that is representative of Latino people or address issues concerning Latino Americans. She brings to this position over 20 years experience in program development, production, and the development of international public media initiatives. Most recently she was Director, Station Relations for PBS Education where she led the implementation and marketing of PBS online and digital media products and services. Prior to PBS, Pedlow was Director of Programming Strategies, Associate Director of Cultural, Drama and Arts Programming, and Senior Program Officer with the Corporation for Public Broadcasting for 10 years. She managed the development and funding of national public broadcasting programs which addressed social and diversity issues, history, the arts and many aspects of American culture. Pedlow was a key member of the CPB team that managed the founding of LPB. Prior to this work, Pedlow developed and produced documentaries, cultural/arts television programs for SCETV and was the U.S. National Coordinator for INPUT, an international public television conference with more than 35 participating countries. She has served on the boards of CINE, The American Documentary, American Playhouse Artistic Committee, INPUT and LPB.
As Managing Director, Mr. Ortiz oversees the development, financing and production of Latino-themed programming which is distributed for broadcast on public television. He manages the operations of the organization, headquartered in Burbank, CA, and maintains the West Coast presence for LPB. He also administers LPB's Public Media Content Fund process and supervises the distribution of LPB funded programs to PBS. Mr. Ortiz also serves as Series Producer for their signature Latino anthology series Voces, a showcase of documentaries that highlights the rich spectrum of Latino-American culture.
As Digital Content Manger, Ms. Ballesteros manages LPB’s new media projects funded through the Public Media Content Fund, while implementing, monitoring and maintaining multimedia content online. To increase community engagement, Ms. Ballesteros also supervises LPB’s social media presence, including the series VOCES, and oversees the LPB community and blogs. In conjunction with the Executive Director and Managing Director, Ms. Ballesteros creates a strategic plan for obtaining content from targeted community groups and implements a policy for content submissions.
As Program Coordinator, Ms. Ortiz coordinates marketing, production and public relation materials for the organization, and organizes special screenings and festival collaborations, including special events nationwide. She oversees the production and distribution of LPB's bi-monthly electronic newsletter (E-Voz). She also assists the Executive and Managing Director with communication and administrative duties.