2010 OUTREACH APPLICATION INSTRUCTIONS
Latino Public Broadcasting supports outreach as a supplemental component to programs scheduled for broadcast on PBS for added impact to targeted audiences. This support is seen through a variety of services including new media, community activities and educational materials. LPB strongly encourages applicants to implement new media strategies in all aspects of their outreach plan that makes use of the multi-platform broadcast environment. Individual plans should express how they will engage individuals and communities to raise awareness and incorporate the use of digital platforms.
Application forms are available HERE.
YOU ARE REQUIRED TO SUBMIT (12) TWELVE COPIES OF THE FOLLOWING IN ENGLISH (INCLUDING THE ORIGINAL), STAPLED AND 3-HOLE PUNCHED:
SECTION 1 – OUTREACH APPLICATION FORM
Please use the LPB application form as the cover page. Typed, not handwritten. You are required to fill out this form in the space allotted unless otherwise noted.
SECTION 2 – OUTREACH BUDGET SUMMARY
Please provide a summary budget for the total cost of the Outreach plan. Summary should be specific to the total project cost for outreach only.
SECTION 3 – OUTREACH APPLICATION SUMMARY
Not to exceed (3) pages. Please address or answer the following:
a) Give a brief 1 sentence and a 4-5 sentence synopsis of the program. Please also give a brief 4-5 sentence explanation of outreach plan.
b) Have you incorporated any new media plans to accompany a broadcast?
c) Have you chosen to target specific funding sources? Please describe fund-raising strategies to acquire additional funding for the project's outreach budget.
d) Please give a detailed timeline of Production Status and Outreach Plan. Specify at what stage the LPB Funds would be used for outreach. What is the proposed broadcast date for the program, if any?
e) Who is your target audience (defined by geography, classification or generation)? Indicate the overall goal for the outreach.
f) Please indicate what message, experiences or content you would like your audience to obtain from your outreach.
g) Please list any partners who will collaborate with you and also describe their role on the project, such as NGO’s, advocacy groups, etc.
h) What themes and topics are you conveying to your audience? Have your advisors or consultants with expertise aided you in preparing these materials, such as focus groups, questionnaires, etc.
i) Can your overall outreach goals, activities and materials be evaluated?
j) How does this project address the needs and interests of Latino Americans?
k) Why is this program appropriate for public television or one of its platforms?
SECTION 4 – PROJECT DESCRIPTION
Not to exceed (6) six pages. Please include a brief project description, including dramatic story structure, stylistic approach and visual elements (not to exceed 3 pages). In addition, please describe the complete outreach plan (not to exceed 3 pages) including new media, community activities and educational materials.
SECTION 5 – DETAILED OUTREACH BUDGET
Not to exceed (6) six pages. Indicate items to which LPB funding would be applied. Also include "In-Kind" (volunteered) services, but calculate their value in a separate column.
SECTION 6 – KEY PERSONNEL
Include a brief biography of key personnel (e.g., executive producer, producer, director, outreach manager, outreach partners) not to exceed 4 to 5 sentences. Please do not submit resumes. Please indicate who on your team is Latino and outline their specific roles on your project.